I recently attended a TECHmunch food blogger conference right here in Boston – a delightful opportunity for those of us who can’t make it to the seemingly endless parade of food events happening west and south.
TECHmunch is a series of conferences nationwide (hurrah!) that give food bloggers in-depth information on the latest in media, marketing, and business skills to help them make their blogs “better.” Better is in the eye of the beholder, of course, but the event promises something for everyone.
Babette Pepaj, founder of both TECHmunch and Bakespace.com, serves as the event producer and host. Babette is an absolute delight with a winning combination of energy, brains, humor, and sass.
There was a lot of great information, with panels covering topics such as “What’s New in Food: Understanding Trends to Enrich Your Content” and “Tips on Creating and Distributing Mouthwatering Multimedia Content.” It was like being back in my Civil War seminar with Professor Breen in college. I couldn’t write things fast enough, and came away with a lot of ideas for how I want to move forward with this little project.
I love The Apron Archives and want it to be the best it can be, but I have yet to tackle some of the biggest milestones in the growth department, such as these “Big 4”:
- Make a Schedule – I need to get my butt organized so I don’t constantly have half-written posts, posts without photos, or only 11 of the 12 ingredients I need when the stores are closed. I think to start I need a desk and a blog-specific calendar. Obvious, right?
- Master SEO – Search engine optimization makes it easier for people to find your blog. Understanding SEO is a huge part of a blog’s success. It’s also the saddest part because it can make you crazy if you let it, like a pocket calorie counter, and that’s not why I am here.
- Advertise – Eventually, I need to work with an ad network that will post ads on my site and pay me based on my page views. I skipped this step in the beginning when most people go for it because I didn’t trust them, but maybe I need to do some research. Butter is expensive. So are camera lenses.
- Design – Hire someone to design a logo and/or custom template for me. Whenever this happens, it will be a happy day.
It wasn’t all hard work, of course. In between the note-taking I won a 7-quart slow cooker from KitchenAid! I have been wanting a new one for years (one newer than 1977), so I was thrilled. The Harvard Common Press also hosted a mixer after the conference, which was a wonderful way to chat with friends (old and new) while sipping white wine and holding onto a tiny paper plate with cheese and crackers.
I got to visit with some of my favorite food blogger friends IRL…Jen from Beantown Baker, Jen from Savor the Thyme, and Sally from Cooking Lessons…but also meet some wonderful new people, like Evan from The Wannabe Chef, Brian from A Thought for Food, and Rachel from Pixelated Crumb.
I have several exciting and delicious posts (yes, they are) 99% ready to go, so get ready to hear from me more frequently. You can also visit my other favorite project… my blog for Yankee Magazine, The Yankee Seeker.
Stay tuned, friends!